- Add competitive comparison pages in the website and make the SEO better and also add free tools in the website with a clause that the user should login before using the free tools, such that user will give his details for the tools he used, send some automated emails before your make a cold call, such that just in case if he opens them he have a context about the company and will explain less about the company and more about the problem we solve or if he converted via just emails, no need to waste the money on sales incentive
- Use close.com, add filters and UTMs in it, let the sales folks take only the clients that they are got with, like if a person is good with talking with software engineers then have a filter and give the clients who are software engineers
- Get a gist of the potential lead before talking with them, like about the location they are in, and If you got the client via an ad via google or Facebook then shit about the service that we have shown ad upon
- Praise the client before talking and ask for consent. And use some tags to introduce the clients like about the company, like rather than just saying the company name like, I’m from scale.jobs, tell them like “Hey this is from scale.jobs, and Job Search Accelerator/Carrier Site”
- If a lead won’t pickup the call then, make sure that lead is marked on the person who called first by this, multiple sales folks will not call the same lead and If the lead calls back then the call will be sent to the person who was assigned by this the sales people have the better context(It’s hard to remember all the people, that we cold call) about the people they are calling
- Track via code to have more context about the incoming lead in the close.com timeline, like how many emails we sent, and how many of them he opened, does he hit the checkout page, what’s the first page he visited,… Try to have more and more context about the client. Also have some “status” marked for the client like
- “Interested” - If they book the consultation call
- “Cold” - Called but no response and randomly came into the platform
- “Hot” - They initiated the checkout but not bought
- Drop and email or text after the call saying nice speaking with you, also mention something unique in the conversation that they remember you, like I love the place you live in but I don’t like the local travel there, or If you won’t find anything to say that you stay memorable, just ask them some simple questions like “I want this conversation to be memorable, thus let me ask what is your favorite chocolate”
- If the sales team ask for extra things with respect to the tech they need, don’t built it until they are using the existing systems well. Also try to give an UI to the sales people such that they can create coupons for the user, when they want, but with a clause the coupons should only be generated when we get some addons on the base plan if we don’t the have clause in place then sales people will give coupons for all the clients